About Us

Heroes and More is a business owned and operated by a family with a love for all things pop culture.

Although started by Simon and Mel, we wouldn't be where we are now without the help and support of our kids, parents, siblings and extended family. We are using our passion for pop culture to live our dream of providing a friendly, fun atmosphere where people can find their favourite merchandise – from inexpensive trinkets to highly desired collectibles.

Cosplay appearances  

Our vision started taking form when Simon made an Iron Man suit. He dressed in this suit to make charity appearances around Newcastle, bringing smiles to fans and helping raise money for some important causes. This suit led to another, and another, and our family got swept up in the fun – we even got recognised overseas with our Jurassic World Dress Up. Simon's work has now spread from costumes to props, and our store is full of his creative additions.


More than a store  

Heroes and More is not your average store! We have created a comforting space that not only stocks the coolest merchandise, but one that is a fun meeting area for enthusiasts of all ages. As huge superhero fans, we're always happy for you to stop in to talk about the latest TV series or film – just make sure you tell us where you're up to so we don't reveal any spoilers!

Our store also our 'Hero Zone'. This area is a place to relax and catch up with friends, a place that the kids can play while you shop or for you to rest while the kids shop! It's an area that our own children love, and we see smiles on the faces of so many others who use this space. The play area not only gives kids a better experience, it lets you browse our collections in peace!

Online shopping  

Please have a look through our online store and if there's anything in particular you want to buy but you can't find, let us know and we'll try our best to order it in for you. We also offer gift vouchers, Afterpay, Zip and loyalty programmes to make your shopping experience that little bit easier.

You can keep up to date with what we're doing by following us on Facebook and Instagram or signing up for our emails.